Creativity

This Subaru Ad Dramatizes the Moment Every Parent of a Teen Driver Dreads

Campaign Promotes the Brand as the Choice for Safety

By Alexandra Jardine. Published on Aug 30, 2016

Editor's Pick

Subaru's latest campaign stresses the brand's safety features with ads that tap into the emotions of parents whose kids have recently learned to drive.

One of the two new ads, by Carmichael Lynch, dramatizes the phone call every parent dreads: their child has been involved in a crash. The spot features teens sitting in wrecked cars calling their parents, but the message is that they're OK -- it's just the Subaru that's damaged. And that's fine with the parents, because their kids' safety is of the utmost importance.

Another more light-hearted spot shows kids growing up with their parents constantly warning them not to play with dangerous stuff -- like trying out Dad's skis on the stairs, wielding a sledgehammer, playing with a razor or grabbing a drill. (There's even an unsuitable boyfriend thrown in for good measure). But when it comes to the kid asking to take the Subaru in heavy rain, it's fine with the parents.

The ads will run on TV, digital and social media. They make for quite the contrast with this new campaign for Xbox's "Forza Horizon 3" game, which shows newly-trained teen drivers tearing it up in a Lamborghini like stunt drivers.

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About

Credits

Date
Aug 30, 2016
Agency:
Carmichael Lynch
Chief Creative Officer:
Marty Senn
Client:
Subaru
Executive Creative Director:
Randy Hughes
Group Creative Director/Writer:
Dean Buckhorn
Art Director/Creative Director:
Brad Harrison
Head Of Production:
Joe Grundhoefer
Executive Content Producer:
Brynn Hausmann
Director of Business Affairs:
Vicki Oachs
Talent Payment:
Jennifer Knutson
Account Management:
Brad Williams
Account Management:
Adam Craw
Account Management:
Erin Zunich
Product Information Manager:
Robert Ar
Product Information Manager:
Jonathan Bush
Brand Planner:
Liz Giel
Brand Planner:
Meghan McCollum
Brand Planner:
Maddie Wolf
Senior Project Manager:
Allison Sadeghi
Senior VP Marketing:
Alan Bethke
National Advertising Manager:
Brian Cavallucci
Advertising Production Specialist:
Michelle Shoultes
Production Manager:
The Corner Shop
Director:
Peter Thwaites
Managing Partner/Executive Producer:
Anna Hashmi
Line Producer:
Donald Taylor
Director of Photography:
Joost Van Gelder
Editing House:
Work Editorial
Editor:
Stewart Reeves
Assistant Editor:
Louise Robinson
Executive Producer:
Marlo Baird
Producer:
Brandee Probasco
Telecine:
Adam Scott
Telecine Company:
The Mill
Online Artist:
Steve Medin
VFX House:
Volt Studios
VFX Post Producer:
Amanda Tibbits
Mix Company:
SisterBoss
Audio Mix:
Carl White
Sound Designer:
Carl White
Post Production Audio:
Annie Sparrows
Music:
Barking Owl
Creative Director:
Kelly Bayett
Producer:
KC Dossett

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