Creativity

Your Heart May Ache a Bit for the Clumsy Boy Who Stars in This Sweet Subaru Ad

'At Our House,' a Mom Says in Voice-Over, 'We Need Things That Are Built to Last'

By Simon Dumenco. Published on Jul 11, 2016

Editor's Pick

You know the kid in this commercial (or maybe even recognize a bit of him in yourself): the innocent sort who moves through the world haplessly -- not out of recklessness, but due to a certain jinxed aura. As we listen to a gently plaintive piano tune that serves as the ad's soundtrack, we witness our young protagonist wrecking his bike, spilling the contents of his backpack, botching a classroom presentation and more.

When, near the end of the spot, we see him get behind the wheel of a car, panic seems like the appropriate response -- but then we hear his understanding mother in voice-over: "At our house, we need things that are built to last." After a pause for effect, she adds, "That's why we got a Subaru."

And so The Boy Who Breaks Everything will live to see another day (of low-level screw-ups).

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About

Credits

Date
Jul 11, 2016
Agency:
Carmichael Lynch
Client:
Subaru
SVP Marketing:
Alan Bethke
National Advertising Manager:
Brian Cavallucci
Advertising Production Specialist:
Michelle Shoultes
Chief Creative Officer:
Marty Senn
Executive Creative Director:
Randy Hughes
Group Creative Director:
Dean Buckhorn
Writer:
Dean Buckhorn
Art Director:
Brad Harrison
Creative Director:
Brad Harrison
Head Of Production:
Joe Grundhoefer
Executive Content Producer:
Brynn Hausmann
Director of Business Affairs:
Vicki Oachs
Talent Payment:
Jennifer Knutson
Account Management:
Brad Williams
Account Management:
Adam Craw
Account Management:
Erin Zunich
Product Information Specialist:
Robert Ar
Product Information Specialist:
Jonathan Bush
Project Manager:
Allison Sadeghi
Production Company:
The Corner Shop
Director:
Peter Thwaites
Managing Partner:
Anna Hashmi
Executive Producer:
Anna Hashmi
Line Producer:
Donald Taylor
Director of Photography:
Joost Van Gelder
Editing House:
Work
Editor:
Stewart Reeves
Assistant Editor:
Louise Robinson
Executive Producer:
Marlo Baird
Producer:
Brandee Probasco
VFX House:
Steve Medin
Online Artist:
Steve Medin
VFX Studio:
Volt Studios
VFX Post Producer:
Amanda Tibbits
Telecine:
Adam Scott
Telecine:
The Mill
Audio Mix:
Carl White
Sound Designer:
Carl White
Sound/Mix:
SisterBoss
Post Production Audio:
Annie Sparrows
Post Production:
SisterBoss
Music:
Come Home
Performed by:
Kari Steinert
Written by:
Kari Steinert
Music Company:
Walker
Executive Producer:
Sara Matarazzo
Senior Producer:
Abbey Hickman
Music Coordinator:
Marissa Hernandez

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