Subway has cast Tony Hale as star of the next part of its "#SaveLunchBreak" campaign, a series of digital shorts in which the actor tries unique ways to push people to leave their offices to get Subway sandwiches.
In the first video, "Sub-liminal Monologue," Mr. Hale hides as he suggests to people that they take their lunch breaks, then pretends he wasn't speaking to them. His hints get less subtle as the video continues, with the "Veep" and "Arrested Development" star spraying a guy with water and screaming at him.
Subway said Mr. Hale wrote the scripts for the three videos, which were directed by Charles Hood. Catalyst and 360i worked on the effort as Subway's agencies of record in the public relations and social space.
The first video popped up Monday on Subway's Facebook and Twitter pages. It is the latest element of the chain's "#SaveLunchBreak" campaign, as the sandwich shop tries to get people to get away from their desks and get out for lunch.
At this point, there are no plans to have Mr. Hale appear in broadcast advertising for Subway, which has used various elements to move past its association with former pitchman Jared Fogle. The chain promoted its Nov. 3 National Sandwich Day deal and the "#SaveLunchBreak" push in its first TV spot from BBDO. Subway also tapped into the "Star Wars" craze in another TV spot. In early December, Subway named Joe Tripodi as its chief marketing officer.
This story originally appeared on Adage.com.