Creativity

A Subway Customer's Alter Ego is More Adventurous in This U.K. Spot

McCann Campaign Urges You to Be a 'lunchtime lion'

By Alexandra Jardine. Published on Apr 18, 2017

Editor's Pick

In a new spot from Subway in the U.K., a man spies his alter ego in the sandwich restaurant and gets glimpse of another life in which he's more adventurous with his lunch than boring ham and cheese.

The ad, humorously directed by Max Sherman at Blink for McCann London, sees the timid protagonist transformed into a "lunchtime lion," striding into the Subway and ordering a BBQ Beef Burnt Ends Sub in a loud and commanding voice (which he quickly lowers to his more subdued one.) It was filmed in a real Subway restaurant in Essex and the camapign is running till May 23 across TV, print, OOH, digital and radio.

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About

Credits

Date
Apr 18, 2017
Agency:
McCann - London
Client:
Subway
Head of Integrated Production:
Sergio Lopez
Executive Producer:
Sophie Chapman-Andrews
Creative Director:
Alexei Berwitz
Creative Director:
Rob Webster
Creative:
Liam Riddler
Creative:
Dom Butler
Agency Producer:
Lois Newcombe
Agency Producer:
Michelle Prinsloo
Production Company:
Blink
Director:
Max Sherman
Producer:
Patrick Craig
Executive Producer:
Ben Sharpe
Director of Photography:
Alex Barber
Production Designer:
Dan Betteridge
Editor:
Saam Hodivala
Production Company:
Frukt
Publisher:
Chris Graves
Sound Studio:
Craft
Composer:
Adam Smyth
Composer:
Andy Allen
Colorist:
George K
Color:
MPC
Editorial Company:
Work TV

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