Creativity

Subway Crushes a Unicorn and Rubik's Cube in Pre-Rolls That Are the Millennial Nightmare

YouTube Videos by McCann Stockholm Promote the Crunchy Taco Sub

By Alexandra Jardine. Published on Jan 11, 2018

Editor's Pick

Subway taps into millennials' worst nightmares in a new pre-roll campaign for its Taco Sub.

To emphasize the cracking sound made when you bit into one of its nacho-filled sandwiches, the spots place the taco under a hydraulic press, side by side with other objects the target audience presumably couldn't bear to see crushed: a unicorn (seen here,) a smartphone and a Rubik's cube. The theme is "Good Cracks vs. Bad Cracks."

The videos, by McCann Stockholm, are specially tailored for Youtube's skippable True View format. Alexander Crispin at Adamsky was the director.

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Credits

Date
Jan 11, 2018
Agency:
McCann Stockholm
Client:
Subway
Creative:
Ludvig Ehrenstråhle
Creative:
Arvid Nittve
Creative:
Chris Lawrence
Designer:
Sofia Jägerström
Designer:
Sara von Platen
Account Team:
Petra Käll
Account Team:
Malin Sardal
Production Company:
Adamsky
Director:
Alexander Crispin
Director, Photography:
Johan Holmqvist
Producer:
Ellen Finn

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