Sun Look: T-Shirts

What's your shirt telling you?

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Editor's Pick

Sun Look and agency Advico Young & Rubicam have devised a smart way to make people aware of the danger of UV exposure. The sun lotion brand distributed t-shirts that were daubed with UV-sensitive paint. Exposure to intense sunlight turns the paint bright lobster red -- as exposure decreases, the paint lightens.

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About

Credits
Date
Oct 24, 2011
Agency:
Advico Young & Rubicam
Chief Creative Officer:
Markus Gut
Client:
Sun Look
Creative Director:
Thomas Engeli
Copywriter/Concept:
Patrick Bucher
Art Director:
Oliver Glutz von Blotzheim
Design:
Joelle Hauser
Consultant:
Susan Baumgartner
Category
Latest Creativity News on Ad Age

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