Creativity

Sunburned: Oooooouch

Getting burned by substandard sunblock probably doesn't sound like your idea of fun. Instead, listen to the sounds of other poor, sunburned souls who've neglected to use Sundown's highly protective sunscreen lotion, and are le

Published on Jun 16, 2006

Editor's Pick

Getting burned by substandard sunblock probably doesn't sound like your idea of fun. Instead, listen to the sounds of other poor, sunburned souls who've neglected to use Sundown's highly protective sunscreen lotion, and are left to express their discomfort as the playable keys of a human piano. When clicked on, each tanning lady emits an exclamation of pain that doubles as a musical note, allowing visitors to the DDB Brasil microsite to record their favorite melodies, or listen to a jukebox filled with the tan tunes of others.

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About

Credits

Date
Jun 16, 2006
Producer:
Roberta Padilla Teixeira
Producer:
Leslie Foresta
Developer:
Wagner Paula
Designer:
Marcos Paulo das Chagas
Art Director:
Cristian Mazzeo
Art Director:
Pedro Gravena
Art Director:
Mauricio Mazzariol
Copywriter:
Keke Toledo Piza
Interactive Creative Director:
Mauricio Mazzariol
Interactive Creative Director:
Sergio Valente
Creative Director:
Sergio Valente
Client:
Sundown
Agency:
DDB Brasil
Production Company:
M&W Produ

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