Creativity

Sundance Channel: RESET

OK Computer - here's what it's like to be human

Published on Feb 15, 2011

Editor's Pick

The Sundance Channel and Brooklyn creative agency m ss ng p eces teamed up to create a series of eleven videos that aim to 'teach computers what it's like to be human'.

The Reset series, which launched yesterday at a Tumblr site, aims to 'nourish our computers' circuit boards with generous descriptions of the richness of human experience'. The project is being promoted to science, technology and art enthusiasts, and anyone interested in how computer intelligence is changing.

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About

Credits

Date
Feb 15, 2011
Agency:
m ss ng p eces
Client:
Sundance Channel
Director:
Scott Thrift
Executive Producer:
Ari Kuschnir
Producer:
Ben Nabors
Producer:
Dustin Highbridge
Director of Photography:
Scott Thrift
Director of Photography:
Josh Nussbaum
Writer:
Claire Evans
Writer:
Scott Thrift
Music:
Julio Monterrey @ youthfaire.com
Director of Strategy:
Kate Oppenheim
Logo Design:
Dark Igloo
Tumblr Developer:
Artur Kim
Sound Mix:
Brian Rund

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