Sunday Times Depicts Its Rich List in Dataviz

Campaign by Grey London creates an information-based collage

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Grey London cleverly mixes dataviz with photography in a print campaign promoting The Sunday Times' annual Rich List. Wealthy celebrities such as Paul McCartney, Alan Sugar and Daniel Radcliffe are depicted in bar graphs measuring their wealth as reported in Rich Lists over the years. Each "bar" represents a snapshot of the wealthy individual from that era, creating a visual collage that spans their career. The ads will also run online and on outdoor media.

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Apr 09, 2013
Grey London
Sunday Times
Creative Director:
Dave Monk
Creative Team:
Pauline Ashford
Creative Team:
Mike Kennedy
Business Director:
Tamsine Foggin
Account Director:
Clare Anderson
Account Manager:
Albert Ponnelle
Creative Producer:
Shaun Musgrove
Junior Creative Producer:
Oliver Roberts
Global Planner:
Matt Gladstone
Hamish Cameron
Tom Fryer
Head of Marketing Communications (client):
Nick Stringer
Marketing Director:
Suzi Watford
Account Director:
Michelle Pagliarulo
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