Sundek: Boy

Unplug for summer.

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Grey France launched this campaign encouraging the wired to unplug themselves, for Sundek Surfwear. Print ads depict beach hotties resisting the call of their avatars, while an online game encourages people to tune out of Facebook for an month. An app will control their "inactivity" during that time, but for the duration of the game participants will receive fake messages and invitations to tempt them into plugging back in.

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Jun 02, 2010
Grey - France
Executive Creative Director:
Andrea Stillacci
Creative Director:
Luissandro Del Gobbo
Creative Director:
Giovanni Settesoldi
Luissandro Del Gobbo
Gordian Frank
Art Director:
Giovanni Settesoldi
Art Director:
Sebastian Burghardt
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