Sundek: New Collection Out Now

The trophy-magnetic creative team of Luissandro Del Gobbo and Giovanni Settesoldi (see their high-flying output at Racing Pigeons) recently moved from JWT/Pa

Published on

Editor's Pick
The trophy-magnetic creative team of Luissandro Del Gobbo and Giovanni Settesoldi (see their high-flying output at Racing Pigeons) recently moved from JWT/Paris to Callegari Berville Grey, taking the Sundek surfwear business with them. Their CBG Sundek debut includes this international print/poster campaign, shot in Cape Town by Riccardo Bagnoli. Nowhere near the painful prominence of their earlier Sundek "Deadly Attractive" campaign, featuring human fish hooks (see the PDF for a sample), which was also shot by Bagnoli, this new work is an effort to meet "the twin objectives of reconnecting the brand with its roots," while showing "that Sundek is dedicated to surfers," says agency planner Alex Gaudin. The women in the ads are models, but the men are pro surfers, he notes.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age