Creativity

Sundek: New Collection Out Now

The trophy-magnetic creative team of Luissandro Del Gobbo and Giovanni Settesoldi (see their high-flying output at Racing Pige

Published on Jun 29, 2007

Editor's Pick

The trophy-magnetic creative team of Luissandro Del Gobbo and Giovanni Settesoldi (see their high-flying output at Racing Pigeons) recently moved from JWT/Paris to Callegari Berville Grey, taking the Sundek surfwear business with them. Their CBG Sundek debut includes this international print/poster campaign, shot in Cape Town by Riccardo Bagnoli. Nowhere near the painful prominence of their earlier Sundek "Deadly Attractive" campaign, featuring human fish hooks (see the PDF for a sample), which was also shot by Bagnoli, this new work is an effort to meet "the twin objectives of reconnecting the brand with its roots," while showing "that Sundek is dedicated to surfers," says agency planner Alex Gaudin. The women in the ads are models, but the men are pro surfers, he notes.

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About

Credits

Date
Jun 29, 2007
Art Director:
Giovanni Settesoldi
Copywriter:
Luissandro Del Gobbo
Executive Creative Director:
Andrea Stillacci
Photographer:
Riccardo Bagnoli
Art Buyer:
Lauriane Dula
Agency:
Callegari Berville Grey

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