Creativity

Sundek: Unplug Yourself

Unplug for summer.

Published on Jun 02, 2010

Editor's Pick

Grey France launched this campaign encouraging the wired to unplug themselves, for Sundek Surfwear. Print ads depict beach hotties resisting the call of their avatars, while an online game encourages people to tune out of Facebook for an month. An app will control their "inactivity" during that time, but for the duration of the game participants will receive fake messages and invitations to tempt them into plugging back in.

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About

Credits

Date
Jun 02, 2010
Agency:
Grey - France
Client:
Sundek
Executive Creative Director:
Andrea Stillacci
Creative Director:
Luissandro Del Gobbo
Creative Director:
Giovanni Settesoldi
Copywriter:
Luissandro Del Gobbo
Copywriter:
Gordian Frank
Art Director:
Giovanni Settesoldi
Art Director:
Sebastian Burghardt

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