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Sundown: Interactive Tanning Display

Good news for aspiring girls from Ipanema: For Johnson & Johnson's Sundown line of tanning products, DDB Brasil has come up with an adjustable tanning display by means of a simple illuminated image and a user-operated dimmer control. The copy mak

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Good news for aspiring girls from Ipanema: For Johnson & Johnson's Sundown line of tanning products, DDB Brasil has come up with an adjustable tanning display by means of a simple illuminated image and a user-operated dimmer control. The copy makes actually acquiring the tan seem just as easy: "You can have the tan you want. Choose yours." Says DDB Brasil writer Aricio Fortes, "With this idea, we can show the different Sundown tanning factors as well as the benefits of each one." Model's body not included.
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About

Credits
Date
Jun 13, 2006
Art Director:
Rodrigo Mendes
Copywriter:
Aricio Fortes
Creative Director:
Julio Andery
Creative Director:
Sergio Valente
Client:
Sundown
Agency:
DDB Brazil
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