Sunleaf: Alert Pants

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About

Description
Alert Pants are underpants that change color when the waist size exceeds 85cm, which is the criteria for obesity in Japan.
Credits
Date
Sep 08, 2014
Agency:
Dentsu
Client:
Sunleaf
Creative Director:
Satoshi Umeda
Copywriter/Product Designer:
Ryo Nakagawa
Art Director/Product Designer:
Yusuke Imai
Photographer:
Kotaro Tsujimoto
Retoucher:
Ryosuke Harashima
Executive Production Producer:
Akira Suzuki
Production Producer:
Shogo Minamikawa
Director:
Taizo Hazama
Director:
Takuya Yokoyama
Music Composer:
Toru Ishitsuka
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