Creativity

Sunsilk: Get Hairapy

he gay self-improvement movement is no longer the sole province of the Queer Eye fellows, as the Sunsilk Hairapy Guys have burst out of the closet in support of JWT/New York's new campaign for the Unilever brand's latest hair care pro

Published on Aug 14, 2006

Editor's Pick

he gay self-improvement movement is no longer the sole province of the Queer Eye fellows, as the Sunsilk Hairapy Guys have burst out of the closet in support of JWT/New York's new campaign for the Unilever brand's latest hair care products. The gabby trio happily dispense advice to girls on all manner of hair and life problems via GetHairapy.com, a stylish video-heavy site that features a "floating dot" Q&A interface, a Hairapy blog, and bios of the Hairapy guys themselves.

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About

Credits

Date
Aug 14, 2006
Chief Creative Officer:
Ty Montague
Executive Creative Director:
Ed Evangelista
Executive Creative Director:
Graham Wood
Art Director:
Brenndan Kennedy
Art Director:
Mike Bodge
Art Director:
Joe Mongognia
Art Director:
Megan Penman
Art Director:
Sara Worthington
Copywriter:
Emily Sander
Copywriter:
Margie Chidley
Copywriter:
Armando Flores
Producer:
Robby Rigano
Technical Developer:
Usman Farman
Director:
Grant Janes
Director:
Anders Uhl
Producer:
Hillary Cutter
Editor:
Dan Katz
Agency:
JWT New York
Technical Developer:
Farman Design Group
Production Company:
LookFar Films
Client:
Sunsilk
Executive Creative Director:
Chris D'Rozario

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