Sunsilk: Get Hairapy

This Sunsilk print campaign, from JWT/New York, "talks to women about their hair problems in an irreverent voice rarely heard in the haircare category," says head of design Graham Wood. The color-coded packaging naturally suggests an artsy

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This Sunsilk print campaign, from JWT/New York, "talks to women about their hair problems in an irreverent voice rarely heard in the haircare category," says head of design Graham Wood. The color-coded packaging naturally suggests an artsy solution, but London-based illustrators Kai & Sunny (www.kaiandsunny.com) "created type treatments from these colors in such a way that the type feels like a part of the background rather than just being superimposed on it. Blending the edges of the type into the background was a tremendous amount of work, but the result is something really elegant," Wood believes
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About

Credits
Date
Aug 10, 2006
Chief Creative Officer:
Ty Montague
Executive Creative Director:
Ed Evangelista
Art Director:
Joe Mongognia
Copywriter:
Bee Reynolds
Copywriter:
Emily Sander
Head of Design:
Graham Wood
Client:
Sunsilk
Executive Creative Director:
Chris D'Rozario
Agency:
JWT New York
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