Creativity

Suntory's Whisky Innovations Take Top Prizes at Asia's AdFest

Interactive Glasses and 3D-Printed Ice Cubes Help Make Alcohol Brand Advertiser of the Year

Published on Mar 26, 2015

Editor's Pick

This week at the Asia Pacific Advertising Festival in Pattaya, Thailand, better known as "AdFest," innovative digital, multiplatform work for Suntory whisky helped earn the brand the honor of Advertiser of the Year.

The "Hibiki Harmony Bar With Hibiki Glass," created out of Hakuhodo, Inc., earned Grande Lotus prizes in both the "Innova" (innovation) category as well as in the Lotus Roots category --awarded to the work that best represents its country's local culture. The effort involved an interactive whisky glass that allowed drinkers to control the facade of beautiful digital installation by tilting it, sipping from it, blowing on it and more. In doing so, they created a fantastic display of Japan's changing seasons. A film was created to showcase the idea, and the brand plans to hold events where consumers can experience the glass for themselves.

Another, "3D on the Rocks," out of TBWA/Hakuhodo, involved the creation of super-intricate 3D- printed ice cubes, whether they be of a famous Japanese temple or the Statue of Liberty. The brand then invited consumers to design their own cubes, and the winning designers were invited to an event during which they could enjoy Suntory on their unique "rock."

Read more about the top winners at Adfest 2015 on Adage.com.

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About

Credits

Date
Mar 26, 2015
Client:
Suntory

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