Super Nanny: Control Toys

That's one way of controlling your kids....

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To promote the new season of the show Super Nanny in Brazil, Publicis Brazil got consumers' attention by creating a fictitious line of toys that featured absurd ways to discipline children. Empty boxes apparently containing the brand "Control Toys' - including a straitjacket, a cage and a ball and chain - were placed in 54 toy stores for a month. On closer inspection of the boxes, shocked consumers could read the message: 'There are better ways to discipline your child. Watch Super Nanny.' The show saw a 26% increase in its audience.

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About

Credits
Date
May 22, 2012
Agency:
Publicis Brazil Sao Paulo
CCO:
Hugo Rodrigues
Client:
Super Nanny
DC:
Kevin Zung
AD:
Antonio Correa
CW:
Luis Felipe Figueiredo
CW:
Guilherme Nesti
Agency Producer:
Rita Vilarim
Agency Producer:
Thiago Loureiro
Agency Producer:
Emerson Russo
Production Company:
Farol Filmes
Sound Production:
Voicez
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