Creativity

Super Nanny: Control Toys

That's one way of controlling your kids....

Published on May 22, 2012

Editor's Pick

To promote the new season of the show Super Nanny in Brazil, Publicis Brazil got consumers' attention by creating a fictitious line of toys that featured absurd ways to discipline children. Empty boxes apparently containing the brand "Control Toys' - including a straitjacket, a cage and a ball and chain - were placed in 54 toy stores for a month. On closer inspection of the boxes, shocked consumers could read the message: 'There are better ways to discipline your child. Watch Super Nanny.' The show saw a 26% increase in its audience.

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About

Credits

Date
May 22, 2012
Agency:
Publicis Brazil Sao Paulo
CCO:
Hugo Rodrigues
Client:
Super Nanny
DC:
Kevin Zung
AD:
Antonio Correa
CW:
Luis Felipe Figueiredo
CW:
Guilherme Nesti
Agency Producer:
Rita Vilarim
Agency Producer:
Thiago Loureiro
Agency Producer:
Emerson Russo
Production Company:
Farol Filmes
Sound Production:
Voicez

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