Creativity

The Red King Assembles a Zany Misfit Team in Supercell's 'Clash Royale' Campaign

Supercell and Barton F. Graf Merge 'Clash' Worlds Together in New Spots

By Ann-Christine Diaz. Published on Jul 18, 2017

Editor's Pick

Barton F. Graf has extended the world of mobile gaming giant Supercell into fun, animated tales -- from the epic ad debut of "Clash of Clans," to spots following the mischief of "Boom Beach" baddie Dr. T.

Its latest campaign, promoting real-time multiplayer game "Clash Royale," gives viewers a deeper look into the personality the title's villain, The Red King. The game pulls in characters from the "Clans" universe in an epic arena battle, and the spots depict the King's attempt to assemble a team of "ferocious warriors" from a group of misfits -- including an overeager goblin, a pec-flexing Hog Rider and a parlor-trickster wizard. It's a tough process, with some familiar "Clans" faces getting rejected, and then once the soldiers hit the arena, there are obstacles aplenty.

Once again, Psyop delivered standout animation and characterization that make the ads feel like pure entertainment.

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About

Credits

Date
Jul 18, 2017
Agency:
Barton F. Graf
Client:
Supercell
Founder:
Gerry Graf
Chief Creative Officer:
Gerry Graf
Executive Creative Director:
Jeff Benjamin
Partner:
Jeff Benjamin
Creative Director:
Joey Ianno
Copywriter:
Richard Langhorne
Art Director:
Zack Madrigal
Producer:
Zamile Vilakazi
Producer:
Cameron Farrell
Head of Integrated Production:
Josh Morse
Group Account Director:
Kate Faux
Account Director:
Mike Andreozzi
Account Supervisor:
Julia Davis
Account Manager:
Adelaide Smythe
Strategy Director:
Amanda Perring
Strategist:
Quinn Morrissey
Project Manager:
Sara Kastner
Production Company:
Psyop
Director:
Trevor Conrad
Executive Producer:
Amanda Miller
Producer:
Jamie Pastor
3D Lead:
Jane Byrne
Technical Director:
Jane Byrne
Animation Director:
Jean-Dominique Fievet
2D Lead Compositor:
Austin Brown
Music:
Butter Music & Sound
Composer:
Andrew Sherman
Producer:
Kristin Kuriashi
Executive Producer:
Ian Jeffreys
Audio Mix:
Heard City
Engineer:
Evan Mangiamele
Engineer:
Elizabeth McClanahan

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