Creativity

Supercell Promotes 'Hay Day' Game with Musical Number Starring Craig Robinson

Barton F. Graf 9000 Shows You the Pleasures of Working the Land

Published on Jun 27, 2014

Editor's Pick

Supercell's "Hay Day" game lets you get back to nature and work the land, hanging with CG animals along the way. Barton F. Graf 9000 promotes it via a funny musical number (and three other spots) starring "Office" actor Craig Robinson. See the actor's previous work (where he steals bacon from a pig) for the brand here.

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About

Credits

Date
Jun 27, 2014
Agency:
Barton F. Graf 9000 New York
Chief Creative Officer/Founder:
Gerry Graf
Client:
Supercell Hay Day
Exec. Creative Director/Partner:
Scott Vitrone
Exec. Creative Director/Partner:
Ian Reichenthal
Copywriter/Art Director:
Matty Smith
CW/AD:
Joey Ianno
Head of Integrated Production:
Carey Head
Ex. Producer:
Amanda Revere
Director:
Noam Murro
Prod. Co.:
Biscuit Filmworks
Ex. Producer:
Colleen O'Donnell
Producer:
Cindy Becker
Edit:
Rock Paper Scissors
Editor:
Stewart Reeves
Asst. Editor:
Luke McIntosh
Asst. Editor:
Rhys Hecox
Ex. Producer:
Eve Kornblum
Producer:
Alexandra Zickerick
Producer:
Jenny Greenfield
VFX:
The Mill
Creative Director:
Robert Sethi
Creative Director:
Chris Knight
Ex. Producer:
Sue Troyan
Producer:
Dan Roberts
Production Coordinator:
Antonio Hardy
Color:
The Mill
Colorist:
Fergus McCall
Mix:
Heard City
Audio Engineer:
Phil Loeb

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