Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At #10 in Creativity's Best of 2015 in TV/Film, Supercell and Barton F. Graf 9000 crashed the Super Bowl this year to turn out of favorite spot of the game, which leveled up the brand's funny animated ads with the introduction of Liam Neeson and his take-no-prisoners persona from "Taken."
Liam Neeson doesn't just use his mobile phone to track down terrorists as his "Taken" character Bryan Mills. This Super Bowl ad for mobile game company Supercell shows he's just as vengeful in real life, even while he's in the middle of ordering scones -- when he plays "Clash of Clans" as AngryNeeson52. The spot was created out of Barton F. Graf 9000 and directed by Psyop's Fletcher Moules and MJZ's Tom Kuntz.
See all the Super Bowl XLIX ads here.