SuperGato Takes Cue from Maru the Cat for Package Redesign

JWT Costa Rica Relaunches Cat Food Brand With Insightful Package Transformation

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JWT Costa Rica has relaunched cat food brand SuperGato with a package redesign that seems to take a cue from Maru the cat -- and the rest of the feline population. Based on the insight that "cats are crazy about boxes," said Creative Director Pablo Castillo, the agency thought up the idea to switch SuperGato's traditional bag into a cat-friendly carton that kitties can play with once they've had their fill of the chow.

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Apr 22, 2014
JWT Costa Rica
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