Super-Pharm: The Bifocal Optical Illusion

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About

Description
A special optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating bifocals.
Credits
Date
Jan 07, 2015
Agency:
BBR Saatchi & Saatchi Isreal
Chief Creative Director:
Nadav Presman
Client:
Super-Pharm
Creative Director:
Idan Levy
Creative:
Niv Herzberg
Client Manager:
Shani Shaul Vengosh
Creative:
Ronen Kornberg
Industry
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