Creativity

Supre: Rocket Babes

Scantily clad, UV-intensive women nestled into retro-style rockets that are registering way high on the Freudian G-Force Scale don't make for your standard tanning industry trade ads, according to Signal's Scott Shalles. "The typical tanning ad

Published on Apr 28, 2005

Editor's Pick

Scantily clad, UV-intensive women nestled into retro-style rockets that are registering way high on the Freudian G-Force Scale don't make for your standard tanning industry trade ads, according to Signal's Scott Shalles. "The typical tanning ad is a tropical island, a hot chick with brown skin in a string bikini and a headline like, 'Achieve a new level of tan,'" he says. "So when Supre launched Shift, a revolutionary new dark tanning maximizer" — hey, that's a pretty tradey turn of phrase there, Scott — "we decided to think big: tricked-out rockets with dangerously sexy pilots. We wanted to show that this product is in a different world compared to the stereotypical tanning ads." And no stock was used in the creation of these ads. According to AD Vincent LoPresti, each rocket is the result of a 20-hour trip on a 3-D rendering program, based on his tracing paper drawings. The models, however, are not digitally rendered. "We shot them in studio sitting in a bolted-down racing seat in front of seamless," he says. See www.signal.fm for more.

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About

Credits

Date
Apr 28, 2005
Client:
Supre
Copywriter:
Scott Shalles
Art Director:
Vincent LoPresti
Photographer:
John Morrison
3-D Rendering:
Adrian Gonzales
Agency:
Signal Dallas

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