Surfer's Quest: Brand Identity

Seattle brand development and design firm Kendall Ross has created the brand and retail program for a new line of men's and women's surfwear from Surfer's Quest. "Creating the Surfer's Quest brand was as much about capturing its mystique and iro

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Seattle brand development and design firm Kendall Ross has created the brand and retail program for a new line of men's and women's surfwear from Surfer's Quest. "Creating the Surfer's Quest brand was as much about capturing its mystique and irony through storytelling as developing a design experience that appeals to the target demographic," says principal Tim Ross. "We wanted the brand to take people on a slightly misguided road trip to a place that's familiar yet surprising." According to Ross, the company "set out to define the mindset of the typical surf junkie
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About

Credits
Date
May 23, 2005
Client:
Surfer's Quest
Creative Director:
David Kendall
Senior Designer:
Scott Friesen
Designer:
Ensi Mofasser
Production Designer:
Willem Buys
Design:
Kendall Ross
Agency:
Kendall Ross Seattle
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