Creativity

Surfer's Quest: Brand Identity

Seattle brand development and design firm Kendall Ross has created the brand and retail program for a new line of men's and women's surfwear from Surfer's Quest. "Creating the Surfer's Quest brand was as much about capturing its mystique and iro

Published on May 23, 2005

Editor's Pick

Seattle brand development and design firm Kendall Ross has created the brand and retail program for a new line of men's and women's surfwear from Surfer's Quest. "Creating the Surfer's Quest brand was as much about capturing its mystique and irony through storytelling as developing a design experience that appeals to the target demographic," says principal Tim Ross. "We wanted the brand to take people on a slightly misguided road trip to a place that's familiar yet surprising." According to Ross, the company "set out to define the mindset of the typical surf junkie

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About

Credits

Date
May 23, 2005
Client:
Surfer's Quest
Creative Director:
David Kendall
Senior Designer:
Scott Friesen
Designer:
Ensi Mofasser
Production Designer:
Willem Buys
Design:
Kendall Ross
Agency:
Kendall Ross Seattle

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