These Cigarette Butt Artworks Highlight Their Danger to Marine Life

Campaign by Surfrider Foundation Aims to Prompt Behavioural Change

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The Surfrider Foundation is highlighting the dangers to marine life from littered cigarette butts with a print campaign that makes artwork out of the butts themselves.

The campaign, "Snuffed Out Marine Life," by Gyro San Francisco, turn the butts into sculptures depicitng a bird, a fish and a frog. It seeks to raise awareness of the problems caused by cigarette butts, which are the number one littered item worldwide, and open a dialogue about behavior change.

"There's been a cultural shift that has defined what types of behavior are just not acceptable anymore -- like not picking up after your dog or throwing garbage out the car window," said Gyro San Francisco President Drew Meyers. "We hope this awareness effort will help change behavior and make people think twice about flicking their cigarettes, especially for the sake of our planet."

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About

Credits
Date
May 03, 2017
Agency:
Gyro San Francisco
Client:
Surfrider Foundation
Executive Creative Director:
Ronny Northrop
Creative Director:
Trevor Oldershaw
Associate Creative Director:
Ryan Holland
Creative Director:
Scott Linnen
Project Manager:
Isabel Lumsden
Designer:
Eric Liu
President:
Drew Meyers
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