Creativity

This Inspiring Oscar de la Hoya and Miguel Cotto Mini-Doc Has an Even More Amazing Secret Guest Star

JWT Puerto Rico Knows How to Grab the Attention of Boxing-Mad Puerto Ricans

Published on Sep 19, 2014

Editor's Pick

In boxing-mad Puerto Rico, a mini-documentary featuring interviews with famous fighters Miguel Cotto and Oscar de la Hoya, released around a World Championship Boxing Match between Floyd Mayweather and Marcos Maidana, is a must-see video.

But it's so much more. Both men talk about how they prepare for fights, and rely on their "corner," the team of people who support them. Then we see, in her own corner of the ring, cancer fighter Iris Rodriguez. She talks about her breast cancer, the family who supports her, and what motivates her to keep fighting. "That corner gives you strength," she says.

JWT Puerto Rico is known for the agency's inspiring work for Susan G. Komen's "Race for the Cure." In the powerful final shot, Ms. Rodriguez removes a boxer's hooded robe, preparing to enter the ring and continue fighting for her life.

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About

Credits

Date
Sep 19, 2014
Agency:
JWT Puerto Rico
Chief Creative Officer:
Jaime Rosado
Client:
Susan G. Komen
Creative Director:
Lixaida Lorenzo
Art Director:
Diana Hernandez
Art Director:
Nicole Perez
Copywriter:
Andrea Vega
Producer:
Noro Sebastian
Sound Engineer:
Carlos Davila
Senior Digital Strategist:
Rafael Lebron
Social Content Supervisor:
John Burnett
Jr. Social Media Manager:
Roxana Crespo
Production Company:
Latitude 18 Films
Executive Producer:
Santos Rivera
Producer:
Natalia Martinez
Director:
Angel Soto

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