Creativity

Svedka Vodka's Creepy Halloween Banner Ads Follow You Around the Internet

Digital Campaign Asks Viewers to 'Break the Curse' and Visit Its Website

By Alexandra Jardine. Published on Oct 19, 2017

Editor's Pick

Svedka Vodka has created a Halloween campaign this year based on the insight that banner ads can be creepy. It subjects viewers to banner ads that appear to "follow" you around the internet, and to know what you're doing.

The campaign, created by Toronto agency Bensimon Byrne, starts by serving up the "Curse Video," a forced-view pre-roll video (seen here) that once watched, subjects the viewer to digital ads that target and retarget them with creepy messages. Curse messages are based on information that the ad knows about you--for example, if you're up late, on your phone or tablet or watching a video, as well as where you live (ads are geotargeted, for example towards New Yorkers, who are served the message "I heart following you around New York").

People can only break the curse and be free of the banners by visiting the Svedka Vodka site and sharing clickbait news articles (deemed to be the thing worse than creepy banner ads). If any of their friends click on the article, they'll be redirected, Rickroll style, to the curse video that cookies them and starts the nightmare all over again.

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About

Credits

Date
Oct 19, 2017
Agency:
Bensimon Byrne
Client:
Svedka Vodka
Vice President Marketing:
Carl Evans
Brand Director:
Vicky Arcos
Director:
Meryl Van Meter
Associate Brand Manager:
Karen Parente
Creative Agency:
Bensimon Byrne
Creative Director:
Dan Strasser
Creative Director:
Joseph Bonnici
Writer:
Matt Doran
Art Director:
Chris Brown
Producer:
Caroline Clarke
Group Account Director:
Chris Roop
Business Lead:
Danielle Iozzo
Program Director:
Katelyn Porter
Project Manager:
Hana Yazdani
Media Agency:
Bensimon Byrne
Media Director:
Thomas Shadoff
Programmatic Lead:
Christine Benoit
Programmatic Optimization Manager:
Nayab Mali
Creative Technology Lead:
Patrick Schroen
Digital Media Lead:
Jennifer Will
Media Project Coordinator:
Melanie Stevens
Editorial Company:
Wingman VFX
Executive Producer:
Samantha Simpson
Executive Producer:
Jenna Edwards
Motion Graphics:
Lev Bravo
Audio:
TA2 Music
Sound Design:
TA2 Music
Music:
TA2 Music
Executive Producer:
Dana Gadsden
Audio Director:
Steve Gadsden
Engineer:
David Clarke

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