Creativity

Svedka Vodka: The Future of Adult Entertainment

Svedka's last campaign, handled in-house, featured a woman being used as a table. Now the brand, looking to take its downtown cachet mainstream, has hired Amalgamated and they've got a woman made out of a table. Actually, this life

Published on Sep 09, 2005

Editor's Pick

Svedka's last campaign, handled in-house, featured a woman being used as a table. Now the brand, looking to take its downtown cachet mainstream, has hired Amalgamated and they've got a woman made out of a table. Actually, this life-size, fully articulated robo babe, known as Svedka_grl, is the work of Stan Winston Studio, and she's modeled on a living Swedish hottie whose entire exterior was digitally scanned in the interests of, uh, proportional symmetry. As for the 2033 comedy angle, "Most brands spend their entire lifetimes trying to get to a position where they can claim to be No. 1 in their category," says Amalgamated CD Doug Cameron. "We thought, Why wait when we can accomplish the same thing through a simple creative twist

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About

Credits

Date
Sep 09, 2005
Client:
Svedka Vodka
Creative Director:
Jason Gaboriau
Creative Director:
Doug Cameron
Design Director:
Candice Madrid
Creative:
Tommy Noonan
Creative:
Matt Murphy
Producer:
Austin McKenna
Agency:
Amalgamated

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