Creativity

Sveriges Radio: The Music Aid

How to activate teens.

Published on Feb 21, 2012

Editor's Pick

To get teens excited for Sweden's Sveriges Public Radio's annual music aid festival, which allows listeners to request tunes for a donation, Forsman & Bodenfors turned the internet into the word's biggest recording studio and invited fans, over a period of two weeks to contribute their own musical performance of bits of a track from popular Swedish band Hoffmaestro. Every participant got his/her face on the song's cover. This crowd-sourced tune, the agency-hoped, would lead to more requests on the station and in turn, a larger donation for the cause--which it did. This year's funds jumped 48 percent from the previous year.

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About

Credits

Date
Feb 21, 2012
Agency:
Forsman & Bodenfors
Client:
Sveriges Radio

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