Sveriges Radio: The Music Aid

How to activate teens.

Published on Feb 21, 2012

Editor's Pick

To get teens excited for Sweden's Sveriges Public Radio's annual music aid festival, which allows listeners to request tunes for a donation, Forsman & Bodenfors turned the internet into the word's biggest recording studio and invited fans, over a period of two weeks to contribute their own musical performance of bits of a track from popular Swedish band Hoffmaestro. Every participant got his/her face on the song's cover. This crowd-sourced tune, the agency-hoped, would lead to more requests on the station and in turn, a larger donation for the cause--which it did. This year's funds jumped 48 percent from the previous year.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 21, 2012
Forsman & Bodenfors
Sveriges Radio

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.