Sveriges Radio: Web Address Expander

Forsman & Bodenfors goes big in its promotion for Sveriges Radio.

Published on

Editor's Pick

While the trend has been to go smaller and smaller with urls, Forsman and Bodenfors decided to take the opposite approach with with The Web Address Expander for Swedish public radio broadcaster Sveriges Radio.

Recently, the radio company has attempted to clarify its brand across all media by communicating its whole name. For example, its website address has gone from to Forsman & Bodenfors was tasked with communicating this change to the web community. It didn't help that the company was heading the opposite direction of the rest of the tiny-trending online world, but the agency ran with it and created this cheeky Expander that turns any url into a ridiculously long one, which, at times may contain a hidden message, as in the expanded version of (seen here).

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 29, 2010
Forsman & Bodenfors
Agency Producer:
Nicole van Rooij Ekstrom
Sveriges Radio
Art Director:
Adam Ulvegarde
Robert Lund
Viktor Larsson
Johanna Hofman Bang
Web Producer:
Peter Gaudiano
Creative Technologist:
Stefan Thomson
Production Company:
Thomson Interactive Media
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age