Sveriges Radio: Web Address Expander

Forsman & Bodenfors goes big in its promotion for Sveriges Radio.

Published on Mar 29, 2010

Editor's Pick

While the trend has been to go smaller and smaller with urls, Forsman and Bodenfors decided to take the opposite approach with with The Web Address Expander for Swedish public radio broadcaster Sveriges Radio.

Recently, the radio company has attempted to clarify its brand across all media by communicating its whole name. For example, its website address has gone from to Forsman & Bodenfors was tasked with communicating this change to the web community. It didn't help that the company was heading the opposite direction of the rest of the tiny-trending online world, but the agency ran with it and created this cheeky Expander that turns any url into a ridiculously long one, which, at times may contain a hidden message, as in the expanded version of (seen here).

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 29, 2010
Forsman & Bodenfors
Agency Producer:
Nicole van Rooij Ekstrom
Sveriges Radio
Art Director:
Adam Ulvegarde
Robert Lund
Viktor Larsson
Johanna Hofman Bang
Web Producer:
Peter Gaudiano
Creative Technologist:
Stefan Thomson
Production Company:
Thomson Interactive Media

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.