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Swedish Airport Coaches: 50 Cars or 1 Coach

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Acne Advertising created a sculpture from of 50 scrap cars to look like the airport shuttle service's coaches alongside the highway to a Swedish airport. Fifty cars represents how many fewer cars are on the road when one airport shuttle bus is full of passengers. The campaign website hosts a live feed from the installation and counts all the cars en route to the airport in the video. Counters exhibit the number of cars next to the equivalent number of buses that would be on the road if those car passengers had taken the shuttle service.
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About

Credits
Date
Apr 29, 2009
Agency:
ACNE Advertising
Production Company:
ACNE
Web Production:
Acne Digital
Client:
Swedish Airport Coaches
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