Swedish Armed Forces: Recruitment Tests

Rather than entice potential military recruits via TV, the Swedish Armed Forces enlisted DDB, Stockholm to launch a web initiative that puts visitors through a battery of quick-thinking tests analogous to how you'd use your brain in

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Rather than entice potential military recruits via TV, the Swedish Armed Forces enlisted DDB, Stockholm to launch a web initiative that puts visitors through a battery of quick-thinking tests analogous to how you'd use your brain in a real-life battle.

Grab a pair of headphones, plug in and listen to an authoritative voice who begins with a preamble explaining how the Swedish military is expanding its horizons and seeking enterprising men and women. Once you begin the tests, the officer will provide instructions for each--which starts with multitasking and moves spatial thinking, memory and concentration.

To take each test, though, one must finish the prior one. For example, in multitasking, visitors must drag a ball within a semi-circle without letting it wander out while also clicking on a certain color ball whenever it pops up randomly on the right and also solve arithmetic problems. Your score is followed by commentary from the officer, who then guides you to the next round.

Visitors can apply for the Swedish Armed Forces before or after taking the tests, the individual scores of which will not figure into the application process and are merely used for comparison.

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About

Credits
Date
Feb 11, 2008
Client:
Swedish Armed Forces
Agency:
DDB Stockholm
Art Director:
Klas Jonsson
Art Director:
Simon Mogren
Copywriter:
Linus Ã'â€"stholm
Web Production:
Acne Digital
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