Creativity

This Workout App Helps the Swedish Armed Forces Recruit Fitter People

DDB Stockholm Developed Online 'Sports Club' to Get Swedes in Better Shape

By Alexandra Jardine. Published on Jun 16, 2016

Editor's Pick

The Swedish Armed Forces has created a training app that serves a dual purpose: get Swedes fitter using its exercise regimes, and make them better potential recruits.

Faced with a population that is growing fatter and slower, the Swedish military's agency, DDB Stockholm, developed the Swedish Armed Forces Sports Club (known as FMTK) app for anyone to use as a "gear-free" workout app. It contains 450 exercises that don't require any equipment, 10 challenges and four training programs to take you to the next level, as well as a common daily workout.

The aim is to improve public health, but the app also serves as a recruitment tool, with workouts tailored to getting people ready to sign up for the Armed Forces.

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About

Credits

Date
Jun 16, 2016
Agency:
DDB Stockholm
Client:
Swedish Armed Forces
Creative Director:
Fredrik Simonsson
Creative Director:
Magnus Jakobsson
Copywriter:
David Alledal
Head of Digital Production:
Roshanak Fatahian
Technical Director:
Michael Lokner
Senior Digital Designer:
Peter Eriksson
Digital Designer:
Jesper Lifvendahl
Designer:
Patrick Emt
Graphic Designer:
Ian Josephson
Designer:
Jesper Hellzen
Executive Producer:
Mattias Coldén

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