Swedish Armed Forces: Test Soldier/Sailor

It's possible, if you're superhuman.

Published on Nov 12, 2010

Editor's Pick

DDB Stockholm's most recent effort for the Swedish Armed Forces made it even more difficult to get into the military. This time, agency set up a series of direct mail and banner ad pre-tests that participants had to pass in order to gain access to SAF application forms and the online challenges, already notorious for their difficulty.

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Nov 12, 2010
DDB Stockholm
Swedish Armed Forces
Executive Creative Director:
Andreas Dahlqvist
Art Director:
Fredrik Lund
Art Director:
Fredrik Simonsson
Magnus Jakobsson
Linus Ostholm
Web Producer:
Sandra Kaludjercic Bergman
Creative Planner:
David Sandstrom
Technical Director:
Pontus Kindblad
Patrick Dry
Art Director:
Simon Mogren
Production Company:

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