Swedish Armed Forces: Test Soldier/Sailor

It's possible, if you're superhuman.

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DDB Stockholm's most recent effort for the Swedish Armed Forces made it even more difficult to get into the military. This time, agency set up a series of direct mail and banner ad pre-tests that participants had to pass in order to gain access to SAF application forms and the online challenges, already notorious for their difficulty.

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About

Credits
Date
Nov 12, 2010
Agency:
DDB Stockholm
Client:
Swedish Armed Forces
Executive Creative Director:
Andreas Dahlqvist
Art Director:
Fredrik Lund
Art Director:
Fredrik Simonsson
Copywriter:
Magnus Jakobsson
Copywriter:
Linus Ostholm
Web Producer:
Sandra Kaludjercic Bergman
Planner:
David Sandstrom
Technical Director:
Pontus Kindblad
Copywriter:
Patrick Dry
Art Director:
Simon Mogren
Production Company:
ACNE
Category
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