Creativity

Swedish Armed Forces: Test Soldier/Sailor

It's possible, if you're superhuman.

Published on Nov 12, 2010

Editor's Pick

DDB Stockholm's most recent effort for the Swedish Armed Forces made it even more difficult to get into the military. This time, agency set up a series of direct mail and banner ad pre-tests that participants had to pass in order to gain access to SAF application forms and the online challenges, already notorious for their difficulty.

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About

Credits

Date
Nov 12, 2010
Agency:
DDB Stockholm
Client:
Swedish Armed Forces
Executive Creative Director:
Andreas Dahlqvist
Art Director:
Fredrik Lund
Art Director:
Fredrik Simonsson
Copywriter:
Magnus Jakobsson
Copywriter:
Linus Ostholm
Web Producer:
Sandra Kaludjercic Bergman
Planner:
David Sandstrom
Technical Director:
Pontus Kindblad
Copywriter:
Patrick Dry
Art Director:
Simon Mogren
Production Company:
ACNE

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