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Swedish Armed Forces: The Stamp

Noticing the smallest details matters.

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DDB Stockholm put 'minimalistic' messages on stamps in a recruitment campaign for Swedish Armed Forces - because, in the military, you need to be able to notice the smallest details. The letter, which says inside only 'Paying attention to detail is part of our reality' was sent to thousands of potential recruits in Sweden, while the recruitment message was printed on a specially made stamp on the envelope.

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About

Credits
Date
Nov 02, 2011
Agency:
DDB Stockholm
Client:
Swedish Armed Forces
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Gustav Holm
Copywriter:
Martin Lindestaf
Illustrator:
Stefan Hörberg
Planner:
Adam Sandahl
Planner:
Cornelia Wangel
Graphic Design:
Patrik Pagréus
Print Production Manager:
Anna Hellenberg
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