Swedish Armed Forces: The Stamp

Noticing the smallest details matters.

Published on Nov 02, 2011

Editor's Pick

DDB Stockholm put 'minimalistic' messages on stamps in a recruitment campaign for Swedish Armed Forces - because, in the military, you need to be able to notice the smallest details. The letter, which says inside only 'Paying attention to detail is part of our reality' was sent to thousands of potential recruits in Sweden, while the recruitment message was printed on a specially made stamp on the envelope.

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Nov 02, 2011
DDB Stockholm
Swedish Armed Forces
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Gustav Holm
Martin Lindestaf
Stefan Hörberg
Creative Planner:
Adam Sandahl
Creative Planner:
Cornelia Wangel
Graphic Design:
Patrik Pagréus
Print Production Manager:
Anna Hellenberg

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