Swedish Armed Forces: Who Cares?

Would you give up your freedom?

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Helping people in need is key to being a soldier, but how far would you go? Would you enter a room not knowing when you might get out? That's the question posed by Who Cares?, the latest digital project from DDB Stockholm (with production by B-Reel) for the Swedish Armed Forces.

The site, which went live yesterday (7th March) centers on a person willingly locked up in a small, enclosed space in central Stockholm. This person can only leave if replaced by someone else who visits the site. Visitors to the site can watch the goings-on via a live stream; so far, 21 people have replaced someone else. TV, outdoor, print, radio and digital elements all direct people to the URL.

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About

Credits
Date
Mar 08, 2012
Agency:
DDB Stockholm
Client:
Swedish Armed Forces
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Lisa Granberg
Art Director & Design:
Daniel Mencák
Copywriter:
Martin Lundgren
Copywriter:
Jeff Salomonsson
Digital Design:
Robin Karlsson
Developer:
Sebastian Ross
Graphic Design:
Patrik Pagréus
Retouch:
Christian Björnerhag
Digital Producer:
Elisabet Halming
Prod. Co.:
B-Reel
Event Company:
Atomgruppen
Radio:
Flickorna Larsson
Banners:
Bannerboys
Sound Design:
Redpipe/Plop
Stillphoto Phase 1:
Ingemar Lindewall
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