Swedish Post: Xmas on Wheels - Behind the Scenes

Pictures to cards.

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Akestam Holst has created a websitethat lets you virtually take pictures of live pigs, Santa's elves and other elements of a holiday wonderland to turn into real Christmas cards for the Swedish post.

The idea basically, brings to life the holiday creations of artist Jenny Nystrom. Nystrom was known as the Mother of Santa Claus since she created the first-ever Christmas cards, which depicted pigs, kids dancing around a tree and Santa bringing gifts.

Now, the Swedish Post has recreated her tableaux so you can make your own Nystrom-inspired creations virtually, which will be sent as real cards to friends and family in the mail. After all, there is no Christmas without Christmas cards.

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About

Credits
Date
Dec 07, 2011
Agency:
Akestam Holst
Client:
Swedish Post
Creative Director:
Andreas Ullenius
Art Director:
Lars Holthe
Copy Writer:
Hanna Björk
Digital Producer:
Johan Eklund
Production Manager:
Anna Nolendorfs
Strategist:
Lars Friberg
Graphic Designer:
Jens Broman
Web Designer:
Andreas Dagman
Motion Designer:
Nisse Axman
Assistant:
Kim Ihre
Additional:
Goran Akestam
Additional:
Jacob Stjärne
Web Production:
From Stockholm With Love
Film Production:
It's Showtime
Production:
Kalmar Scenteknik
Production:
Kalmar Mediespecialist
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