Swedish Postal Service: Stefan the Swopper

Performance artist Stefan Kits needed a change.

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Editor's Pick
Performance artist Stefan Kits needed a change, and found the perfect match with agency Akestam.Holst and its client, the Swedish Postal Service.

It's one thing to liquidate your posessions via the internet, but this campaign brings an eco-friendly message of personal renewal. As Stefan says on the blog, one of many social media components to the campaign, "more than a great way of saving our planet [swopping is] an awesome way to communicate. It’s so cool to go down to your Posten and send something, and pick up something completely different the other day." Like an Etsy or Bookmooch, the personally-relevant items live on.

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About

Credits
Date
Mar 19, 2009
Agency:
Akestam Holst
Executive Creative Director:
Andreas Ullenuis
Insteractive CD/Art Director:
Paul Collins
Art Director:
Petra Albrektson
Client:
Posten
Art Director:
Julia Nordlund
Copywriter:
Hugo Nissar
Copywriter:
Joakim Labraaten
Production Lead:
Sofia Swedenborg
Production Agency:
From Stockholm With Love
Junior Art Director:
Ebba Hultengren
Junior Art Director:
Mattias NygÃ'Â¥rd
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