Tina Turner Yodels 'Simply the Best' in Subtly Hilarious Swisscom Ad

Star Retells Her Life Story and Explains Love of All Things Swiss

Published on Aug 07, 2014

Editor's Pick

Tina Turner officially became a citizen of Switzerland last year. So telecom company Swisscom has picked her to star in a spot promoting its iO communications app, in which she retells her life story with a few extra Swiss touches thrown in. Created by Heimat Berlin and directed by Johan Kramer, its subtly hilarious highlights include clips of her serving fondue to her rockstar friends, yodeling her way through "Simply the Best" and practicing archery as a kid. Consummate performer Turner plays along with the gags beautifully as well as conveying a genuine affection for the country.

The ad's slogan, which translates a "By the Swiss, for the Swiss," underlines the iO product's offering of high security data settings (in accordance with the country's strong data protection laws), something that Turner also alludes to in the film.

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Aug 07, 2014
Swisscom iO
Creative Director:
Ole Vinck
Creative Director:
Michael Schachtner
Client Services Director:
Roman Jud
Senior Account Manager:
Marta Kolodziejczyk
TV Producer:
Alexander Muenzer
Video Production:
Stories GmbH
Johan Kramer
Director of Photography:
Wouter Westendorp
Yessian Music/Hamburg
Head of Marketing B2C:
Davide Pincin
Head of Communication Wireless:
Oliver Staehli
Communications Manager:
Nathalie Maibach
Communications Manager:
James Lao
Media Agency:
Celebrity Consulting:
Special Key
Visual Effects:
Jean-Clément Soret
Ralf Denker
Simon Heeger
Executive Producer:
Ingmar Rehberg
Chief Creative Officer:
Brian Yessian

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