Sweden's publishing industry is having its share of turmoil, evident in local paper Sydsvenskan Daily News' decision to merge two of its city editions into one regional paper. The problem is, Malmo and Lund, the cities undergoing the merger couldn't be any more different. Malmo's more for the working class types, while Lund is known as an academic town. So in order to get the people more warmed up to an idea of shared coverage, it aimed to bring them together on a more personal level, via the power of music.
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