Creativity

Symantec: Rock Dot Rock

Say goodbye to the time-honored tradition of big brands appropriating existing popular music for advertising campaigns. A new era of musical marketing is dawning—the era of the "adverband," a group of unabashed sellouts wh

Published on Oct 11, 2006

Editor's Pick

Say goodbye to the time-honored tradition of big brands appropriating existing popular music for advertising campaigns. A new era of musical marketing is dawning—the era of the "adverband," a group of unabashed sellouts who create music for the sole purpose of shilling for a brand. The poster boys of this new era? RockDotRock, a blatantly Symantec-branded '80s-style hairband formed by Night Agency to sing the praises of Symantec's online security software. "For our first campaign for Symantec, we created a soundtrack to the movie Phished and featured it at SafetyTown.com, and were really excited at the amount of downloads," says Night Agency executive creative director Scott Cohn. "Based on the success of the music, we thought it would be fun to run a little further with the idea."

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About

Credits

Date
Oct 11, 2006
Executive Producer:
Darren Paul
Executive Producer:
Evan Vogel
Executive Creative Director:
Scott Cohn
Lead Producer:
Dan Lubell
Online Creative Director:
Tim Nolan
Programmer:
Sarah Plowright
Graphic Design:
Emiliano Begnardi
Agency:
Night Agency
Client:
Symantec

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