Creativity

Symantec: Safety Town

Welcome to SafetyTown. Population? Anyone with a computer and concerns about internet theft. Created by Night Agency as part of Symantec's first ever interactive marketing campaign, the SafetyTown.com microsite is home to a web-film series th

Published on May 10, 2006

Editor's Pick

Welcome to SafetyTown. Population? Anyone with a computer and concerns about internet theft. Created by Night Agency as part of Symantec's first ever interactive marketing campaign, the SafetyTown.com microsite is home to a web-film series that educates computer owners about the perils of online identity theft through one victim's epic quest to bring his offender to justice. "The client wanted something that was purely entertaining," says Night Agency creative director Scott Cohn. "They weren't looking to promote any single product, but rather the sum total of their mission to empower people to experience the full fruit of the internet without fear. The branding was to be soft, the tie-in being thematic. We went through different possibilities, including games or videos or an interactive microsite—but ultimately determined that we could do all of these things and deliver them as a streamlined experience."

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About

Credits

Date
May 10, 2006
Programmer:
Jason Reposa
Graphic Designer:
Emiliano Begnardi
Lead Developer:
Ron Ceballos
Creative Director:
Tim Nolan
Director of Photography:
Alex Rappoport
Technical Director:
Evan Schechtman
Producer/Music:
Dan Lubell
Creative Director:
Scott Cohn
Client:
Symantec
Agency:
Night Agency

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