Creativity

This Poignant Spot From Synovus Bank Charts the Moments that Built a Strong Woman

Ad Shows Her Growing From Child to Woman, All in One Town

Published on Jan 28, 2015

Editor's Pick

In the growing oeuvre of female empowerment ads, this poignant spot for Synovus bank is a fine addition. It charts the journey of a little girl growing up in the South, learning to be "brave" as she climbs out of her cot, takes a piano exam and learns to drive her dad's pickup truck. Later, she learns bravery in the boardroom, going on to open her own business. Great casting and an emotive script help make this a truly moving spot.

The campaign, by Fitzgerald & Co and shot by Brent Harris of Skunk, is aimed at emphasizing the bank's roots in local communities, celebrating the beauty of growing up in one place with the tagline "Bank of Here."

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About

Credits

Date
Feb 02, 2015
Agency:
Fitzgerald+CO
CCO:
Noel Cottrell
Client:
Synovus
GCD/CW:
Mitch Bennett
Director of Production:
Christine Sigety
Production Company:
Skunk US
Director:
Brent Harris
President:
Matt Factor
Producer:
Erin Wile
Editorial:
Arcade Edit
Producer:
Gavin Carroll
Assistant Editor:
Carmen Hu
Executive Producer:
Nicole Visram
Managing Partner:
Damian Stevens
Original Music:
Human
Mix:
Play
Engineer:
John Bolen
Executive Producer:
Lauren Cascio
VFX:
Timber
VFX Artist:
Marguerite Cargill
Executive Producer:
Chris Webb
Color Grading:
MPC LA
Colorist:
Mark Gethin
Executive Producer:
Amanda Ornelas
Color Producer:
Summer McCloskey
Account Director:
Allison Sherrill
Head of Production:
Jeanne Stawiarski
DP:
Bradford Young
Producer:
Brian Wee
Editor:
Kim Bica
GCD/AD:
Wes Whitener
Account Director:
Jeff Quick

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