Creativity

Teen Lives out his Future in Category-defying Banking Spot

Fitzgerald & Co.'s New Spot Imparts Youthful Angst where You'd Least Expect It

Published on Jun 10, 2014

Editor's Pick

A rebellious teen looks ahead to his future in this angsty, emotional spot for Synovus created by Fitzgerald & Co. and directed by Brent Harris via Skunk. It's an unusual approach, given the category: banking. The ad is part of Synovus' first brand campaign, centered on the idea "the bank of here," and will launch the week of June 30th during World Cup on ESPN and other networks.

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About

Credits

Date
Jun 10, 2014
Agency:
Fitzgerald+CO
CCO:
Noel Cottrell
Client:
Synovus
ECD:
Marc Lineveldt
GCD/CW:
Mitch Bennett
GCD/AD:
Wes Whitener
Director of Integrated Production:
Christine Sigety
Production Company:
Skunk
Director:
Brent Harris
DOP:
Max Goldman
Managing Partner/EP:
Matt Factor
EP:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Producer:
Gunther Campine
Editorial:
Final Cut - LA
Editor:
Eric Zumbrunnen
Producer:
Jennifer Locke
Assistant Editor:
Hasani Franke
Executive Producer:
Saima Awan
Music:
Massive Music
CD:
Elijah B. Torn
Managing Partner:
Keith Haluska
Producer:
Courtney Jenkins
Recording:
Play Studios
Mixer:
John Bolen
Producer:
Lauren Cascio
Mix:
Sound Lounge
Sound Mixer:
Rob Difondi
Producer:
Toria Sheffield
VFX:
Significant Others
VFX Artist:
Adam Lobel
Color:
Company 3
Senior Colorist:
Tim Masick
Commercial Color Producer:
Rochelle Brown

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