Synsam: Squinting Models

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About

Description
A sunny week in May, Sweden's leading optician - Synsam - ran an outdoor campaign with squinting models, promoting Ray-Ban sunglasses.
Credits
Date
May 10, 2015
Agency:
TBWA - Stockholm
Agency Executive Creative Director:
Kalle Widgren
Client:
Synsam
Copywriter:
Johannes Ivarsson
Art Director:
Alexander Fredlund
Photographer:
Jens Mortensen
Client Director:
Robert Schelin
Graphic Designer:
Ingrid Wallmark Hjerpe
Account Manager:
Sofia Orrheim
Marketing Director:
Peter Herte
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