Creativity

Haircare Brand Syoss Sets Up a 'Car Wash' for Hair in Zurich

Two-Day Stunt Saw Consumers Washed and Dried by Machines

By Alexandra Jardine. Published on May 09, 2016

Editor's Pick

This is one of the more unusual stunts we've seen: Swiss haircare brand Syoss managed to garner itself some publicity by setting up a "car wash" for hair in Zurich's main railway station.

As seen in the video, visitors (who all look very unsure) sat in a chair and moved through on a set of rails, just like in a real car wash. A hydraulic arm then moves across the head and squirts water on their head, while a second nozzle dispenses a precise quantity of shampoo. As the chair moves forward, further automated devices are activated: vertical roller brushes, water galleries, conditioner nozzles, a horizontal cloth roller and a device for massaging in conditioner. The hair is quickly dried using two industrial hair dryers. Finally, two Syoss stylists finish them off (and we reckon they must have done an amazing job, because the end results look pretty good).

Jung von Matt's Limmatt office created the stunt, which ran over two days and promoted Henkel-owned Syoss as a brand that delivers a professional, "fresh-from-the-salon" look.

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About

Credits

Date
May 09, 2016
Agency:
Jung von Matt Limmat
Client:
Syoss
Marketing Manager:
Christian Volk
Brand Manager:
Virginia Winkelmann
Executive Creative Direction:
Samuel Christ
Art Direction:
Johannes Dörig
Art Direction:
Andrea Klainguti
Graphic Design:
Tania Jablanovic
Consultant:
Monika Arnold
Consultant:
Julia Grass
Media and Blogger Relations:
Julia Fischhaber
Strategy:
Stefan Näf
Strategy:
Romana Weber
Technology:
Simon Caminada
Art Buying:
Deborah Herzig
Production:
Shining Pictures
Director:
Simon Nagel
Photography:
Andrea Monica Hug
Blogger:
Minea Jud

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