Creativity

If You Hate Commuting, This Haircare Spot Will Really Speak to You

Henkel's Syoss Brand Injects Humor Into Haircare

By Alexandra Jardine. Published on May 19, 2017

Editor's Pick

A new spot by Henkel-owned haircare brand Syoss will resonate with any woman who hates their morning commute, and the effect it has on their hair.

The ad, by Swiss agency Walker Zurich, portrays the horror of morning travel with a wittily-worded script that addresses the commute as a "thief...that has no mercy." And unlike most haircare ads, it acknowledges that no-one looks perfect all of the time however much we might wish to.

"I don't want to arrive looking like this, I want to stride through the office with a mane of golden fire," goes the voiceover as we see frazzled women squished up against the train window and hiding under gigantic hats. There is one woman they envy however: the woman with the perfect curls who's obviously using Syoss.

Directed by Joachim Zunke through production company, Cobblestone, it's an unusually humorous take on a hair care ad -- and memorable for that very reason.

Pius Walker, creative director at Walker Zurich, explained in a statement: "With this film we wanted to create something that was different to the usual mould that hair ads stick to. We're lucky enough to have a client who allows us to do this and push away from the conventional."

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About

Credits

Date
May 19, 2017
Agency:
Walker Zurich
Client:
Syoss
Creative Director:
Pius Walker
Account Director:
Cornelia Nünlist
Writer:
Roger Beckett
Art Director:
Stefanie Huber
Strategy & Concept:
Catherine Elf
CEO:
Dominik Stibal
Creative Director:
Karin Estermann
Project Manager:
Manuela Marty
Marketing Manager:
Christian Volk
Executive Producer:
Pieter Lony
Executive Producer:
Juri Wiesner
Director:
Joachim Zuncke
Director of Photography:
Joachim Zuncke
2nd Assistant Director:
Franziska Krentzien
Lighting:
Philipp Gerhardt
Styling:
Imke Hille
Hair & Make Up:
Nadin Wagner
Special Effects:
Nadin Wagner
Editor:
Alex Kutka
Compositing Artist:
Sven Schönmann
Post Production Supervisor:
Tanja Bruhn
Sound Design:
Michael Krüger
Sound Design:
Christopher Szillat

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