TA: Live Ads from Live Operations -- Routine Vehicle Check

Live from the ground in Afghanistan.

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Saturday saw the launch of the British Territorial Army's live ads from live operations. Ads such as this one feature reservist soldiers and are beamed in straight from Afghanistan. Created by JWT London, the 60 second spots, running over the next two weekends, are filmed and broadcast from operations almost simultaneously. The footage is also available on YouTube.

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About

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Date
Feb 19, 2013
Agency:
JWT London
Client:
TA
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